A human-scale solution to microfiber pollution

The Cora Ball

Protect the ocean environment with this easy-to-use laundry ball that catches microfibers shedding off our clothes in the washer.

WE ARE EATING OUR CLOTHING

We noticed a problem. Every time we do laundry, our clothes shed tiny, unseen microfibers (including plastic), which go down the drains of our washing machines and into our waterways. And most of us don’t even know it! There’s plastic hiding in our waterways and ocean! That’s not great for the animals living in those waters, or for us.

HUMAN-SCALE SOLUTION

The Cora Ball is a new kind of laundry ball. Inspired by the way coral filters the ocean, the Cora Ball collects our microfibers into fuzz we can see, so we can dispose of microfibers in the right way. Together, we keep these microfibers out of our waterways and our ocean. Yes! Just toss the Cora Ball into your washer. It's a simple step that has a big impact wash after wash. 


eating fleece

THE MICROFIBER PROBLEM

The single biggest pollution problem facing our ocean is microfiber: trillions of pieces of tiny fibers flowing into the ocean – every time we use our washing machines. Our clothing is breaking up, sending this microfiber (made of plastic and chemical-covered non-plastics) out with the drain water – just one fleece jacket could shed up to 250,000 pieces per garment per wash [source]. New York City, alone, could have 6.8 billion microfibers flowing into its harbor every day. We are all contributing to this problem.

Every time we do laundry, our clothes shed tiny microfibers, which go down the drains of our washing machines, through wastewater treatment facilities and into our waterways.

Everyone who wears and washes clothes is part of this pollution. Everyone who eats or breathes could suffer the consequences. Learn more about the problem of microfiber pollution here. 

HOW THE CORA BALL WORKS

Most washing machines do not have filters. The ones that do are only good to keep keys and coins from clogging your pipes. A standard filter cannot do what needs to be done: catch fibers too small for the human eye to see AND allow water flow.

So, we turned to nature. Coral does exactly what we need; it catches tiny things from flowing water. Using those same principles in the design of the Cora Ball, you can now just drop, or throw it into your washing machine and do your wash as usual. It is easy to use and easy to clean.

Cora swooshes around in the laundry and just like coral, allows water to flow, while picking up those little pieces of microfiber and catching them in her stalks.

COLLECTIVE IMPACT

SMALL, COLLECTIVE ACTIONS HAVE THE POWER TO ACHIEVE BIG RESULTS 

If 10% of US households use a Cora Ball, we can keep the plastic equivalent of over 30 million water bottles from washing into our public waterways every year. That is enough water bottles to reach from New York City to London. 

Your use of a Cora Ball protects both air and water. The Cora ball’s design collects microfibers until you remove them and put them in the trash. That means they will not re-attach to clothing and fly off into the air – only to become run-off and end up in our public waterways anyway.

Cora Ball in action

toss, wash, clean; it's that easy

Solution-based technology

collective actions add up

Learn more here

Watch our Kickstarter video

Meet Our Founder

Hear a bit about Rachael Miller's Journey

I received my single Cora ball last week. In Michigan. It attracted cat hair mixed with fuzz and my hair. Used pointed tweezers to remove what got caught.

Maureen (Michigan)

I love my Cora Balls. They catch every little bit of swimming fluff in my washer.

Chery (VT)

My Cora ball is working well. I have cats and dogs and it is catching their hairs as well as fabric threads etc. very pleased with it.

Jacqueline (UK)