The Cora Ball is a new kind of laundry ball. Inspired by the way coral filters the ocean, the Cora Ball collects our microfibers into fuzz we can see, so we can dispose of microfibers in the right way. Together, we keep these microfibers out of our waterways and our ocean. Yes! Just toss the Cora Ball into your washer. It's a simple step that has a big impact wash after wash.
THE MICROFIBER PROBLEM
The single biggest pollution problem facing our ocean is microfiber: trillions of pieces of tiny fibers flowing into the ocean – every time we use our washing machines. Our clothing is breaking up, sending this microfiber (made of plastic and chemical-covered non-plastics) out with the drain water – just one fleece jacket could shed up to 250,000 pieces per garment per wash [source]. New York City, alone, could have 6.8 billion microfibers flowing into its harbor every day. We are all contributing to this problem.
Every time we do laundry, our clothes shed tiny microfibers, which go down the drains of our washing machines, through wastewater treatment facilities and into our waterways.
Everyone who wears and washes clothes is part of this pollution. Everyone who eats or breathes could suffer the consequences. Learn more about the problem of microfiber pollution here.
HOW THE CORA BALL WORKS
Most washing machines do not have filters. The ones that do are only good to keep keys and coins from clogging your pipes. A standard filter cannot do what needs to be done: catch fibers too small for the human eye to see AND allow water flow.
So, we turned to nature. Coral does exactly what we need; it catches tiny things from flowing water. Using those same principles in the design of the Cora Ball, you can now just drop, or throw it into your washing machine and do your wash as usual. It is easy to use and easy to clean.
Cora swooshes around in the laundry and just like coral, allows water to flow, while picking up those little pieces of microfiber and catching them in her stalks.
SMALL, COLLECTIVE ACTIONS HAVE THE POWER TO ACHIEVE BIG RESULTS
If 10% of US households use a Cora Ball, we can keep the plastic equivalent of over 30 million water bottles from washing into our public waterways every year. That is enough water bottles to reach from New York City to London.
Your use of a Cora Ball protects both air and water. The Cora ball’s design collects microfibers until you remove them and put them in the trash. That means they will not re-attach to clothing and fly off into the air – only to become run-off and end up in our public waterways anyway.