A human-scale solution to microfiber pollution

THE MICROFIBER PROBLEM

WE ARE EATING OUR FLEECE

Every time we do laundry, our clothes shed tiny microfibers (including plastic), which go down the drains of our washing machines, through wastewater treatment facilities and into our waterways.

Everyone who wears and washes clothes is part of this pollution. Everyone who eats or breathes could suffer the consequences. Learn more about the problem of microfiber pollution here. 

 

HOW THE CORA BALL WORKS

 

 

MOST WASHING MACHINES DO NOT HAVE FILTERS

Our team learned about the microfiber problem while working on marine debris along the US East Coast. It became clear very quickly that this could be the biggest pollution problem facing our ocean. We knew we needed a solution, and the ocean itself helped us come up with one.

Most washing machines do not have filters. The ones that do are only good to keep keys and coins from clogging your pipes. A standard filter cannot do what needs to be done: catch fibers too small for the human eye to see AND allow water flow.

So, we turned to nature. Coral does exactly what we need; it catches tiny things from flowing water.

You just drop, or throw it into your washing machine (any washing machine – front or top loaders, with and without center spindles) and do your wash as usual. It is easy to use and easy to clean.

Cora swooshes around in the laundry and just like coral, allows water to flow, while picking up those little pieces of microfiber and catching them in her stalks.

When you take it out of the washer or dryer, have a look. When you see clumps of fuzz, just pull them out and put them in the trash bin along with your dryer lint.

 

YOUR IMPACT

SMALL, COLLECTIVE ACTIONS HAVE THE POWER TO ACHIEVE BIG RESULTS 

If 10% of US households use a Cora Ball, we can keep the plastic equivalent of over 30 million water bottles from washing into our public waterways every year. That is enough water bottles to reach from New York City to London..

Your use of a Cora Ball protects both air and water. The Cora ball’s design collects microfibers until you remove them and put them in the trash. That means they will not re-attach to clothing and fly off into the air – only to become run-off and end up in our public waterways anyway.